My brand started out as a hobby, while I was working full Time - Creative Cake Artist, Baker and CEO of Anna’s Sweet Treats
By Kemi Mobuse - Thursday, June 23, 2016
The
cake baking industry is getting more creative as days roll by, as cake artistry
and decoration is being taken to new heights and exceeding expectations. Being a baker now involves
knowing more than how to operate an oven.( I can't even operate one to save my own life sha, Lol!)
Are
you looking to wow your loved ones with a beautiful cake? Then, you need not
look further than Anna’s Sweet Treats where they use their
creativity and talent to create unusual, trendy, or traditionally elegant and
exciting cakes or cupcakes for your special event, no matter how big or
small...
While at it, you should read excerpts of the
interview, their CEO granted to KMB below….
Anna’s Sweet Treats: My Name is Mrs Funmi Ajayi.
KMB:
What Do You Do?
Anna’s Sweet Treats: I am
a Cake Artist; we create custom cakes for weddings, birthdays and other
celebrations
KMB:
How Did You Get Involved In Cake Artistry?
Anna’s Sweet Treats: It
started as a hobby while I was working full time. I made my son’s first birthday cake and
decided to do it on the side from then on.
KMB:
Was there a point in time when you Knew That Was The Career Path You Wanted To
Take?
Anna’s Sweet Treats: Yes because I found that I enjoyed doing it and
could also make a decent living from it.
KMB:
Tell Us About Your brand And How You Got Started.
Anna’s Sweet Treats: My brand name is Anna’s Sweet Treats and we
create beautiful and delicious cakes and cupcakes, which I like to call edible art. I started the company in
2012 as a home bakery and we have grown and are still growing organically since
then.
KMB:
Did you go to a culinary school, or were you self taught?
Anna’s Sweet Treats: I did not go to culinary school but I have
attended baking and cake decorating courses within and outside Nigeria. As a
cake artist, you can never stop learning and you need to keep up with new
trends so you must also be self-taught. There are many free tutorials online,
which have proved to be a great resource.
KMB: When Did You First Start Baking?
Anna’s Sweet Treats: I started teaching myself
how to bake in 2009.
KMB: Do You Do Bespoke/Custom Flavors?
Anna’s Sweet Treats: I do basic flavours because
for now I am more focused on the art and at the same time,i want the few
flavours I provide to be excellent.
KMB: What Is Your Favorite Cake And Frosting Combination?
Anna’s Sweet Treats: My favourite cake flavor is
vanilla and I love working with fondant. I also love cheesecake
KMB: What Was Your Favorite Job So Far?
Anna’s Sweet Treats: It’s hard to pick one, each
job is special in its own way
KMB: Do You Have Any Tips Or Advice For Others Who Are Looking To Start
Their Own Bakery?
Anna’s Sweet Treats: I would say invest in
learning before you start, there is so much competition in this industry and
customers expect the best therefore you must be able to meet and exceed their
expectations.
KMB: Do You Offer Anything Other Than Cakes?
Anna’s Sweet Treats: No
KMB: What Are You Favorite Trends When It Comes To Wedding Desserts?
Anna’s Sweet Treats: The beautiful displays, the pastry chefs are very creative.
KMB: What Tips Or Advice Can You Give To Couples Who Are Ordering Their Cake
And Desserts?
Anna’s Sweet Treats: I would say do
proper research on the vendors you want to use, don’t choose based on
popularity, work with your own expectations and budget.
KMB: Lastly, how can you be contacted?
Anna’s Sweet Treats: via Whatsapp : 08030471014.
Instagram DM’s
@annassweettreats.
Email –
annassweettreats@gmail.com
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