The Need to give people a unified platform to express themselves is the inspiration behind my brand - Timi Agbaje CEO Seal Magazine

By Kemi Mobuse - Friday, June 10, 2016

Is print dead? This is a question that has been buzzing around the marketing world since the rapid surge of the Internet and social media. While many businesses have completely migrated their advertising efforts to the web because of its cost effectiveness, exposure potential and convenience, print still maintains its stance as a powerful and necessary component of an ad campaign.

There are still various advantaged to being able to get necessary info and details from a magazine, and it is this need; that Timi Agbaje, the CEO of Seal Magazine sets out to fill with his brand .

In his chit chat with KMB, he explained what he has achieved and will like to achieve with his brand....excerpts below;

KMB: Can wee meet you?What do you do?

Seal magazine: My name is Agbaje Oluwatimileyin. 'Timi Agbaje in short. I am a media entrepreneur and entertainer

KMB: What inspired your starting seal magazine?

Seal magazine: The Need to give people a unified platform to express themselves. I wanted people to be able to know about everything (events, people) happening around them by just glancing through the pages of seal magazine. I wanted to document today and yesterday for your daily consumption

KMB: What is the name of your brand and how old is it?

Seal magazine: Seal magazine. We published our first ever edition on the 1st April, 2015. We are a year old.

KMB: How has the market reception been since inception?

Seal magazine: Market reception has not been all that great, but, we strongly believe things will get better in the days ahead.

KMB: What major challenges have you had to deal with since inception, how were you able to overcome them, more importantly, what can you say you learnt from them?

Seal magazine: Well, getting capital and publicity were major challenges when we started out. It got better by the day, however. We partnered with brands, events with like mind and we traded value. Getting the right people did not come easy too. But persistence and speaking to the right people around me got us over most of the challenges. Above all, I always prayed about the brand. God is everything. I learnt, Good things don’t come to people who quit, it will be rough but rather than give up, game up. When you are helpless, let go, let God handle it from there.

KMB: What are your aspirations with seal magazine?

Seal magazine: I aspire to be a world-class voice and platform for Nigerian youths