For the love of everything natural, with a gorgeous hair like this, who needs a relaxer?

By Kemi Mobuse - Sunday, April 10, 2016

Natural hair is now the reigning trend in town to the dismay of an ardent relaxer user like me. I remember on one special occasion, i met a lady with her natural hair, all coiled, coifed, oiled et all, for lack of a better word,looking sooo full, and beautiful, i fell in love abi what's the word? almost immediately with her hair, forget the lady herself, the hair was all i had eyes for. i tell you, on the spot, i almost became a believer and wanted to cut off my permed hair at that very instant., the voice of my son screaming, Mummy! however jolted me back to reality. with one last, longing look, at the beautiful hair, i teared myself away, hoping that, one day.... that will be me, rocking a hair that, will make even the most stubborn relaxer user a natural hair believer!.

Am sure , that was how the CEO of Midas naturals, an all natural products producing brand, felt, when she took the huge step and sawed off all her permed hair. She then started making natural products to rejuvenate her natural hair by herself ...... she told us more about her journey in her interview, read below:

Kemi Mobuse blog: Can we meet you? What do you do?

Midas naturals: Hello, my name is Somi Igbene, I make natural products for hair and skin care.

Kemi Mobuse blog: What is the name of your brand and how old is it?

Midas naturals: Our brand is called Midas Naturals, we were officially established in 2013 but we didn't start making products until 2014. We had to take a break in mid 2014 until late 2015 to completely reorganize the brand. We re-launched again in November 2015

Kemi Mobuse blog: What inspired you going into hair and skin products production?

Midas naturals: I decided to cut off my relaxed hair back in 2012 and I wanted products that were readily available for me to use. With my science background I decided to start experimenting with formulations and developed products that were effective for my hair. After family members tried them and attested to their efficacy I decided to make a career out of product making.

Kemi Mobuse blog: How was starting out for you capital wise?

Midas naturals: I didn't start with any capital per se, it's been a case of reinvesting the total revenue of any sales back into the business and letting it grow itself.

Kemi Mobuse blog: You said, with your science background, did you major in science?

Midas naturals: Yes I did, my highest qualification to date is a PhD in cell & molecular biology.

Kemi Mobuse blog: Wow! I assume part of d reason of obtaining a PhD is to teach, why didn't you follow through?

Midas naturals: I was never interested in teaching. I was given the opportunity to do one after my masters’ degree and I did one.

Kemi Mobuse blog: How has the market reception been since inception?

Midas naturals: It's been a steady growth - with more positive reviews from customers, the more interest we get

Kemi Mobuse blog: What does your skin and hair products do?

Midas naturals: While the hair products are mainly targeted at ladies with natural hair; to help simplify their hair care routine, the products are also suitable for ladies with relaxed hair.
The hair products help to soften, moisturize and strengthen the hair
While the skin products help to nourish, rejuvenate and condition the skin

Kemi Mobuse blog: Which natural ingredients can be said to be in your products?

Midas naturals: All my products are free of chemicals and do not contain skin whitening ingredients like kojic acid, arbutin or hydroquinone

Kemi Mobuse blog: What can be found in them instead?

Midas naturals: We use natural butters and exotic oils like shea butter, marula oil, papaya oil, lemon seed oil, rose hip oil, babassu oil, coconut oil, baobab oil, pomegranate oil, argan oil and many others

Kemi Mobuse blog: What major challenges have you experienced since inception?

Midas naturals: Being able to meet demand during busy periods can be difficult since the products are all handmade. Also, we are still relatively new, demand is not always constant, and we have very quiet periods and very busy periods. Trying to also let people know that we exist has been a slow process

Kemi Mobuse blog: What type of skin care products do you make? I mean soap? Shampoo? Shower gel?

Midas naturals: We have shower gels and body butters and a shower gel and body lotion for kids

Kemi Mobuse blog: And for hair?

Midas naturals: Shampoo, co-wash, deep conditioner, hair butter, Growth oil and a sealing balm

Kemi Mobuse blog: Where are your products made?
Midas naturals: Nigeria & the UK

Kemi Mobuse blog: What do you think, sets you and your products apart from others in same field?

Midas naturals: We do not compromise on quality and we use the highest grade ingredients where possible. We understand the needs of ladies with ethnic hair and skin and we have addressed most of these needs in our products.

Kemi Mobuse blog: What advice can you offer upcoming entrepreneurs?

Midas naturals: My best advice is to follow your dream and never give up. There will be hard times undoubtedly but keep it moving and never stop

Kemi Mobuse blog: And how can you be contacted?

Midas naturals: Email me somi@midasnaturals.com

what's app:08164400004.

instagram at @midasnaturalsbeauty

more pictures below: