Can a girl ever have too many shoes?No! Not until you set eyes on "EDIMARA" _ CEO Imerulofashion

By Kemi Mobuse - Monday, March 28, 2016

I actually never knew shoes can be named, till i came across the very beautiful ones made by Nigerian born but Uk based shoe designer , the CEO of Imerulo fashion.

She especially have difficulty choosing any of her shoes as a favourite as they all mean something special to her, but i can tell you, without being asked, that this is my favorite of them all!

The sort of shoe that , you will do well to have among your collections. i personally believe, you do not have enough shoes, till you own one Edimara, lol!

She was kind enough to grant us an interview and she told us a bit about what she does, excepts below:

Kemimobuse blog: Can we meet you?

Imerulo Fashion: My name is Oluremi Olatokun Aladejana. I am from Osun State, Nigeria. I am a certified beauty consultant. I have a diploma in business and marketing.
Kemimobuse blog: What do you do?

Imerulo Fashion: I am the CEO at Imerulo Fashion.

Kemimobuse blog: Why did you decide to become a shoe fashion designer?

Imerulo Fashion: I've always loved fashion. It's only natural, as an innovative person, to start my own fashion label.
Kemimobuse blog: What is your favorite part about being a fashion designer?

Imerulo Fashion: The fact that my ideas stop being just being ideas but reality. Another part is being able to experience every process of making the shoes.

Kemimobuse blog: who and which things were your inspiration while creating such designs?

Imerulo Fashion: I get inspiration from my love for everything African, my Edimara heels is an example. I'm also inspired by colors, designs and my love for fashion.

Kemimobuse blog: Define fashion?

Imerulo Fashion: Fashion has many definitions. I see fashion as a way of expressing myself in a way I find interesting, expressive and beautiful. Fashion, for me, is saying how I feel through what I wear, right from my head to my toe.

Kemimobuse blog: Do you use computer and technology for designing?

Imerulo Fashion: No

Kemimobuse blog: can you Say something about your background?

Imerulo Fashion: I am the last of three children. I was born and raised in Nigeria. I moved to the UK several years ago.

Kemimobuse blog: of all the shoes that you’ve designed, which has given you the most satisfaction?

Imerulo Fashion: I am satisfied with all my designs. This is because all my shoes are unique and because my heart and souls go into them all.
Kemimobuse blog: what criteria do you use when designing new shoes?

Imerulo Fashion: I won't call it criteria, I would call it motivation. I take into account the season, mood, colour, shapes etc.

Kemimobuse blog: where do you work on your projects?

Imerulo Fashion: Of course I won't disclose that ....Lol

Kemimobuse blog: so you draw quite often?

Imerulo Fashion: Yes I try...lol
Kemimobuse blog: how do you decide on colors for your shoes?

Imerulo Fashion: When I see colours I like, I get inspirations and ideas.

Kemimobuse blog: are there any materials that you would like to explore further?

Imerulo Fashion: Of course, I have other materials I'm looking at. That's my little secret though...lol
Kemimobuse blog: what’s your personal motto?

Imerulo Fashion: 'Put the fear of heights behind you'
Kemimobuse blog: What are your plans for the future?Where do you see yourself in next ten years?

Imerulo Fashion: I want to be a global brand

Kemimobuse blog: How would you describe your personal style?

Imerulo Fashion: Simple and classy