"As more and more of our own daily interactions happen online, so, too, does celebrity drama. And Nwandu, 25, has made it her business to capture it. Two years ago, she started The Shade Room, an Instagram account and blog that aims to be like Page Six for celebrities on social media: a chronicle of who likes whose posts, who comments on whose photos, and who starts following (or better yet, unfollowing) each other. Since then, TSR has become a burgeoning media empire, replete with its own tipsters, staff (there are now fourfull-time employees), and advertisers—all of whom serve an audience of 3.9 million. And counting.—Nolan Feeney"