Meet Adeshola Onadipe the lady set to change everything for Ladies in Business worldwide through her Magazine!
By Kemi Mobuse - Sunday, June 24, 2018
Adeshola Onadipe, Executive Editor of Ladies
in Business Magazine; a creative Online Business magazine for ladies who
are Entrepreneurs, Business starters, intending business owners, young
entrepreneurs and upcoming ladies in business, not only generates story ideas,
assigns stories to freelancers and regular contributors, writes feature stories
, conducts celebrity interviews, edits all copy, oversees professional photo
shoots, but she still top it up by being a Great Wife and a spectacular Mom(whew!).
Adeshola is a
passionate woman ; one who will definitely change the way women in business are
viewed in Nigeria and beyond, they will be SEEN, they will be HEARD AND they will certainly be
RECOGNISED and Come 7th of July,2018, Adeshola will officially
launch the magazine which is now in its third edition.
How she was
able to do it all and hold it together is one of the reasons KMB set out to
interview her, with the hope that; we could get her to spill one or two secrets
about her super woman ability and who knows she may even end up dashing us some
kryptonite. Lol!.
Trust me when
I say her interview will be enjoyable read ………..
KMB: Can we meet you?
ADESHOLA: Oh yes! 😀 My name is ADESHOLA HELEN ONADIPE, I’m from
Ijebu-ode in Ogun state, where I had both my primary and secondary school
education. I later moved to LAGOS and went to YABATECH and LASU to study Accounting.
I worked at Oceanic bank (now ecobank) and FCMB for a while before I started my
Event Management business 6yrs ago (SHOLSKONCEPT EVENT). Thereafter, I started
a Business Innovation Academy where we help people discover their hidden
passion, we then go ahead to train them and help them hone their respective
creative abilities after which we give them some financial aids to start up with.
Right now, I'm in
my 3rd line of business, which is a Magazine, called LADIESINBUSINESS MAGAZINE.
It's the first of its kind in Nigeria.
The magazine serves as a platform where we showcase upcoming businesses
belonging to Ladies ONLY. We are
simply transcending from a platform of training and development (which is
BUSINESS INNOVATION ACADEMY) to another platform that will showcase them to the
world through branding and various strategies we already have in place. This we
believe will bring great IDEAS, INNOVATION and total CHANGE to them and their
businesses.
KMB: When and how did you decide to
become an editor?
ADESHOLA: I decided to become an editor through a personal experience of
mine as a lady in business. I have observed that; entrepreneurs in Nigeria (over
17million and still counting) are lacking in many ways. Yes they've got the skills
and the product but, there's no place or platform for them to reign, shine,
develop and grow within their own terrain without any fear of intimidation or
segregation. We have lots of other
organizational platforms who claimed to be doing this, but their impact so far
on SMEs is yet to be felt.
This was the
reason why I decided to take up the mantle and help these entrepreneurs by
being their voice through my magazine platform.
KMB: What made your magazine different
from others on the market?
ADESHOLA: This is a significant question which I always love to clarify.
Before I started, I did a thorough research to look out for any magazine meant ONLY for ladies doing business unfortunately,
there was none.
However, I came
across some that talked about entrepreneurs and how they can grow and develop
their businesses. But there was none in particular centered on women. And since
women in business are yet to get the kind of attention and recognition they
deserve, I thought to myself that; why can't we have a dedicated magazine for ladies
with upcoming businesses and name it LADIESINBUSINESS MAGAZINE?
It is common knowledge
that, women generally have lots of issues to deal with (We run the world you
know?)😀😀 it follows therefore that; since much has been given to us by
God, greater things are expected from us.
With this in
mind, its quiet obvious why we are very much different from every other
magazine out there, it’s because of our FOCUS, our MISSION, VISION, IDEAS and INNOVATIONS.
KMB: What’s your mission with Ladies in
Business magazine?
ADESHOLA: Our Mission is simple and clear. It says: To ensure that every
lady in business is prepared and ready to be SEEN, HEARD AND RECOGNISED without
fear of competition but, with great confidence to excel.
This we intend to
achieve through many ways that are strategically positioned towards the
development and growth of every lady in business.
KMB: Where do you get ideas for your
articles?
ADESHOLA: Well, everything that comes my way as an experience and other
things that I have noticed has been my driving point to bring out the various
segments in this magazine. Ideas and creativity definitely come to me as we
develop the magazine from one edition to another.
KMB: As an editor, what does a typical
work day look like for you?
ADESHOLA: Hmmm! my day can be either hectic or normal. Most times I always
had tons of things that demand my attention. This made me realize that, I need
to find a balance between my home and my official duties, and luckily, so far,
I have always managed to juggle both.
I also have those
days, when I’ll just sing the song by Bruno Mars, " today I don't feel
like doing anything, I just wanna lay in my bed" 🤣🤣.
Truth be told however, I ensure I always take a break whenever I realize I'm overdoing
it and stretching myself too thin.
KMB: Since going public with the first
issue, how has the market reception been?
ADESHOLA: So far, the support has been overwhelming; the magazine has
been very well received. I always have People tell me, yes! This is what we
have been waiting for. Yes, this is very beautiful and it's what we will like
to be a part of amidst so many other positive remarks, testimonials and
prayers. The reception has been amazing and very positive and this shows that we
are certainly on the right track.
KMB: What major challenges have you had
to deal with? And how did you devise solutions for those challenges?
ADESHOLA: Our major challenge was actually at startup. It wasn't easy to
bring out to people something new, unique and different from the usual. The
fear of how the market reception will be kept me up at night. But, since I have
been in the entrepreneurship market for a while, I had an inkling of what I may
face along the line.
The move we made
by going on social media first to create awareness with the magazine really
helped a long way. We started by putting up creative pictures of who we are,
what we want to do, how we are going about it and the goals we tend to achieve
at last. The response was positive such that from 1200 followers, we are now
close to 5000 followers on our Instagram page alongside our other social media
platforms. Social media has really helped.
KMB: What can you say made your magazine
such a big hit with your readers?
ADESHOLA: When you create a business that is customer centric then, you
will definitely find your niche from such business.
The magazine is
actually meeting the need that every lady in business is craving for. For
example, putting new and unknown faces on the front cover page of our magazine
is something golden to an upcoming business owner. We are taking unknown faces and
making them to be a known face.
We want to be
their voice; we wanted them to be SEEN, HEARD AND RECOGNISED. Knowing this, it made it easy for our readers
to identify with our niche and key into our dream.
KMB: How would you describe the typical
Ladies in Business reader? Who are they, what are their interests and why do
they buy the magazine?
ADESHOLA: Typical Ladies in business readers are very busy and constantly
on the lookout for what will help their businesses. They are very inquisitive
and interested in learning something new that will help them grow and develop
in all ramifications. They are the ones
who buy the magazine to promote themselves and their business because this
magazine is what they have been craving for; they effortlessly key into it.
KMB: What can you say give you peace?
ADESHOLA: Hmmm!!! That’s like an endless question.
😀 First
of all, knowing fully well that God is always with me in whatever I lay my
hands on and that it shall be successful, that gives me an unbeatable,
everlasting peace.
Then, seeing that
people are actually buying into Ladiesinbusiness Magazine gives me an awesome
feeling.
When people get
solutions for their business issues through the magazine platform……this gives
me a great sense of fulfillment and joy, not only peace.
KMB: What’s your vision with LADIES IN
BUSINESS MAGAZINE?
ADESHOLA: Our Vision is wide-ranging as it encompasses
bringing massive positive changes to ladies doing business worldwide.
We believe that; in 20yrs time, we
would have been able to cover the whole world.
We want a situation whereby, Ladies in business
worldwide will be a part of the magazine platform and programs such that; we
will have communities and representatives partners everywhere. Very soon, we will start ladiesinbusiness in
Dubai. We will have it in all Africa countries to start with. Then branch out to
the western world. Like Kenyaladiesinbusiness, Southafricanladiesinbusiness,
Londonladiesimbusiness, Kigaliladiesonbusiness, Ghanaladiesinbusiness and etc.
So help us God, Amen. 😊
KMB: What are your plans for Ladies in
Business magazine in the next 1 year?
ADESHOLA: In the next one year, we would have been able to have both
local and international partners who will help and collaborate with us to
deliver excellent business training, growth and development in all areas. The
aim is to ensure all ladiesinbusiness are ready and prepared to excel. By then
our dream of covering Nigeria would have been realized.
We would have
organized our first award program (S.H.E Awards) which is aimed at appreciating
the work and effort of all ladies in business by then.
KMB: How will you like anyone who wants
to be a part of the ladies in Business magazine to contact you?
ADESHOLA: We are in love and appreciate all what the ladies in business
around the world are doing. It gives us
great pleasure to render a helping hand.
Therefore we can be
reached via IG: @linbizng
TWITTER:
@LINBIZng
FACEBOOK PAGE:
LADIESINBUSINESS MAGAZINE
CALL/WHATSAPP
NUMBER: +234-7083245878
Website:
www.ladiesinbusiness.com.ng
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